MAD HATTER GIN & TEA PARTY

The Mad Hatter Gin & Tea Party is a pop-up immersive Alice in Wonderland experience for adults only in Atlanta, Georgia. This is an integrated campaign that includes 3 print ads, a cocktail recipe booklet that would be handed out for free at 21+ venues, an interactive vinyl sticker experience, and an Instagram story quiz series. The recipe book and stickers include a QR code that would take you to the website to purchase tickets to the event and the Instagram stories have links to take you to the full recipes on their website.