Taco Bell Fright Fest is a horror movie festival that would take place in Piedmont Park in Atlanta, GA on Halloween weekend. This experiential festival campaign was a 10-week long project that has 5 parts: a social media campaign, an Instagram Reels video ad, a microsite, a festival program, and hot sauce package design. Every detail down to the theaters, maps, and merch stores was carefully thought out and all the copy is Taco Bell Horror-Themed.